Marketo offers a variety of programs which we know in detail, and most importantly, know how to work with. Each program represents a single marketing initiative:

Event Programs help you coordinate and track live and online events that have a specific date and time.

Engagement Programs are based on Drip Nurturing, which are thought out to nurture people at a set periodic schedule.

Email Programs have some cool built-in features like A/B testing and Email Head Start to facilitate the implementation.

Default Programs are any other type of programs that don’t fit in one of the previous categories! This is where you can get creative.

Emails
We will set you up to create Email Campaigns quickly and easily. All you need is some very basic knowledge on how to work with a word processor. You will have a visual editor and some fully responsive templates at hand to help you getting started. All your emails will look great, on every device.

Email Templates
Choose from an immense variety of Email Templates, touch them up as you see fit, and get your Email Campaign on the move! It couldn’t get any simpler.

Landing Pages
Landing Pages that will help you displaying content, that can have embedded Forms, and which will help track visitors. Marketo makes it easy for you to create, modify and touch up the Landing Pages to suit your needs, and you will have them up and running in no time.

Landing Page Templates
There is a variety of landing page templates to select. It is as simple as selecting the one you like and replacing the appropriate content, and you’re all set. Marketo even provides the hosting services. We will have you up and running with your own specific Landing Pages in no time.

Snippets
Snippets are an important part of Search Engine Optimization. We will help you out with the tools that will allow you to use Segmentation in Snippets to manage dynamic content in an easy way in your emails and landing pages as well.

Forms
We will help you out in understanding the Form features that Marketo offers. You will be able to create forms and capture viewer information. This invaluable information can then be used to tweak and adjust the forms to better suit your audience.

Database
Get to know your clients in depth, what they like or dislike, and what they do in every channel they touch. These Databases are a powerful tool for conducting smart Marketing.

We enable conversations with your customers, you need to really know them—what they care about and what they do in every channel they touch. Powered by a smart marketing database, you now have a 360-degree view of each customer across web, email, social, and mobile channels.

Report
You will now have enormous amounts of information ready at hand which will provide varied reports for you to draw your own conclusions. Use these reports to figure out what you’re doing right, and wrong, and translate this information into more efficient ways to work.

Landing Pages
Use the Marketo Design Studio to design and host your Landing Pages. You may do so in two different ways, the first is called free-form-pages which consists of unrestricted dragging and dropping content to wherever you want! Or if you prefer to work on a defined structure, pick a layout from the Templates and customize the variables you wish. It is important to remember that all of them will have the tracking functionality so that you will be able to track your users’ activity.

Forms
With the Design Studio, you will also be able to create custom Forms for you to use wherever you need them. Embed them into your Landing Page or website, or simply have them hosted in the Marketo servers, accessible via common links. Choose the fields you wish for users to complete and start gathering valuable data!

Emails
This tool is also great for creating emails for you Emailing Campaigns. As simple as working with a word processor, your emails will be created on 100% responsive templates for you to customize or create from scratch. The Design Studio is simple and user friendly.

Snippets
Easily manage dynamic content on your Landing Pages and Emails using Segmentation in Snippets.

Smart Campaigns
Probably Marketo’s most important tool and one which Topcurve will help you install and manage. As Marketo itself puts it “If Marketo is a powerful car, then the Smart Campaigns are its engine”. Rollup millions of people at a time and run a series of flow steps, or engage people one by one to perform specific actions, the Smart Campaigns can do it all. They are divided in three areas: Smart List, Flow, and Schedule Tabs.

Smart List
Filter and trigger lists that will help you define exactly who you wish to engage. You may also combine filters in a variety of ways, and combine the filters with triggers to define precise Campaigns in a powerful way.

Flow Steps
These are the steps in your Smart Campaign that you want to perform. Define these for every Smart Campaign, like the Wait steps and Split Choices. These are basically the set of instructions for the Smart Campaign to act on your behalf!

Schedule
Control of when you wish your campaign to run. Set it as a recurring task, schedule it for a future date or trigger immediately according to your needs.

Scoring
Scoring models, measurements and tactics are going to change the way work. You will find ways to do everything you currently do, in a more efficient way. The Scoring models will help you understand the value of every lead that enters your database.

LaunchPoint offers hundreds of applications that complement and integrate into Marketo’s customer engagement platform.

Analytics & Big Data
Success is data-driven. You know it as much as we at Topcurve know it. It is crucial to know who your customer is and what he wants or needs. Understanding the lifecycle of each customer is paramount to becoming, and you will find numerous ways to enhance the data in your Marketo platform with many applications in the LaunchPoint area.

Content Marketing
Content Marketing strength lies in its ability to drive lead generations and strengthen lead nurturing. The industry leading Content Marketing solutions will be a valuable complement to your Marketo’s marketing automation platform.

Customer Data
Customer Data is crucial to a healthy sales pipeline. This features shortening and information verification, amongst many other assets that will make your Customer Data increasingly efficient at scoring, nurturing and closing sales deals.

Events & Webinars
When prospect information is effectively captured and incorporated, this can be translated into powerful lead generation driving Events. Discover innumerable ways to connect your newly installed Marketo platform Webinars with its LaunchPoint partners.

Lifecycle Marketing
The Customer Lifecycle will grant you precise information that will allow you to establish better campaigns and make better decisions regarding the targeting and nurturing of prospects. Have a complete and detailed map on the customers Lifecycle from consideration all the way up to purchase and loyalty. Find ways to enhance your Lifecycle Marketing with several tools compatible with your Marketo platform.

Mobile Marketing
Topcurve is aware of the tremendous increase in content consuming on mobile platforms such as iPhones, Android phones, iPads or Tablets. In these days, it is imperative to have a plan for reaching these increasing users worldwide to turn them from potential buyers into loyal consumers. Industry leading mobile solutions are of course compatible with Marketo and you will find various tools to help you out in this new era.

Online Ads & Campaigns
You may also incorporate campaign management into your Marketo dashboard to provide a holistic view of the marketing mix. Accelerate your sales cycle with efficient online ads campaigns in a simple manner. LaunchPoint offers various Marketo partners to aid you in this endeavor.

Sales Tools
Equip your sales force with the right tools they need to manage, prioritize and close those deals! Essential for an efficient sales team, learn how using key sales applications together with Marketo’s marketing automation platform will effectively make you close deals quicker and at an increased revenue.

Social Media
Topcurve does not believe in the myth on how social media is not an effective lead generation channel. We believe most companies do not have the goals, strategy and solutions to drive and measure leads. With Marketo’s partners, you will be granted a place between those who generate real revenue from b2b social media marketing.

Top of the Funnel
Businesses that evaluate their top of funnel purely from a quantitative perspective are risking chasing the wrong leads and eventually missing revenue goals. It is crucial to generating more leads and keeping your top of the funnel filled that you maintain a strong revenue pipeline.

Video Marketing
YouTube videos have become commonplace as part of the buying process for both businesses and consumers. You need to have a plan for how to include video into the mix to deliver engaging content to nurture, inform and entertain the customers. LaunchPoint offers many applications to help you in such endeavor.

Drag and drop your way to polished web pages, blog posts, landing pages, and email templates. Editing your content and modifying your designs is just as simple. And you’ll be ready for visitors from any device because your templates are responsive out of the box.

Create a content strategy that adapts to the way modern search works, and easily publish blog content without the hassle of formatting. Get real-time SEO suggestions, and publish to social media at optimal times to reach the right influencers and followers. Serve up relevant content, images, headlines, and CTAs based on past behaviors.

Design calls-to-action your visitors can’t help but click and personalize messaging based on location, traffic source, device, persona, and more – no coding required.

Launch professional-looking landing pages in seconds without relying on a web developer, attach a form with a single click, and run A/B tests to increase conversions over time. Engage with interested website visitors in real time with live chat.

It is not easy to keep up and manage every interaction when customers move across channels and devices. The program orchestration offers a powerful and user-friendly interface.

Campaign Canvas
We will help you get started with the Campaign Canvas tool which will allow you to create rich multi-step campaigns to help you achieve your marketing goals.
Each and every one of the elements will have its own configuration, enabling you to customize and prepare your campaign to attain maximum efficiency.

Program Canvas
The Program Canvas consists of an easy to use drag-and-drop whiteboard where you can build programs to automate several marketing functions like CRM integration, data cleansing and security label management.

Program Builder
The Program Builder by Oracle’s Eloqua is an automated workflow module with which you’ll be able to channel those manual repetitive tasks. These programs may be used for many things such as data modification, nurturing and lead scoring. Programs are composed of a combination of either Program Step, which defines the actions for every contact record in the step, or Decision Rules, basically questions with yes or no answers by which the Contacts will flow according to the answer.

Emails
Eloqua will simplify this basic yet indispensable task that is emailing, in several ways. With Eloqua, you will be able to manage every single step with precision from the designing of the email itself, selection of the audience, to the sending, and reporting.

Landing Pages
Landing Pages are important since it is usually the first significant part of the campaign that the Contact will stumble upon. Whether the Contact arrived to the Landing Page directed from an email or an ad at another website, the Landing Page is there to satisfy the questions he’s here to ask.
Eloqua has an incorporated Landing Page editor for the sole purpose of creating and customizing your dynamic Landing Pages.

Forms
With Oracle’s Eloqua, you will also be able to create any kind of Form to suit your needs. Be it a simple form or a complex one, the creating will be exceedingly simple, as it will be to drag and drop the finished form onto your Landing Page once you’re done. Capturing the Contacts information will become an easy task.

Components
As you create your Landing Pages or Forms, you will have a Component Library at hand from which you’ll be able to take or store elements that you will be needing for your Campaigns, such as Images, File Storage, Hyperlinks, Field Merges, Email Headers, Email Footers, Shared Content, Dynamic Content, Signature Layouts, Signature Rules, etc.

Contacts
In Eloqua, a Contact is a data entity inside the database which contains precise data on an individual. This is what we use for the building of the segments, pairing them up considering the information retrieved from email responses, submissions, website visits, event registrations, etc. This is probably the most valuable asset you have! Use it wisely.

Accounts
You can link Contacts to Accounts by mapping a specific contact field to a specific account field in your instance of Oracle’s Eloqua. Any activity of the contact that is linked to an account will then be associated with said account. Linking is particularly useful when creating segments, as you can quickly construct a targeted audience based on companies (accounts) relevant to a campaign.

Custom Data Objects (CDO)
Custom Data Object stores data elements in the Oracle’s Eloqua system which are not part of an account or customer contact record. Some examples of these valuable assets are:
Subscription/membership data
Product Purchase History (Mary Jane has product X, Y and Z)
Point of Sale Information
Event/webinar attendance data
Licensing/entitlement information
Opportunity data, Warranty, Service Contracts, Competitive Intel, BU Segmentation Data
Social media data associated to a contact

Segments
Group your Contacts based on specific criteria that you determine, or simply the set of rules that will group up your Contacts. Once you have defined the Segments you can use them throughout the whole Eloqua platform.

Lead Scoring
Identifying where the prospect is in the buying process is crucial information to the marketing and sales teams. Here at Topcurve we know how important the Lead Scoring process is to identify those leads that can be sent to sales or which need further nurturing.

Eloqua will help you get the most out of your data. All the relevant information will be captured and stored only to be presented to you in an easy-to-use and friendly interface. In this way, you will be able to analyze the data with precision to make the right decisions.

Eloqua integrates with many business applications via AppCloud.

Advertising
Integrate your Eloqua platform to partner apps to increase the frequency and reach of your programs with a non-invasive channel that will ultimately strengthen relationships with your leads and generate increased revenue.

Content
Incorporate to Eloqua a Content app to manage with great flexibility your Content. Static content apps will help you input blocks of HTML into a landing page, or use a Dynamic Content App to add content into your emails and responsive Landing Pages too.

Data / Analytics
With Eloqua’s partners in the AppCloud you will find numerous ways to capture, process, report and present your data. There are several tools available to enhance either the visualization or the capturing and processing of valuable information. You will not want to miss these apps.

Events / Webinars
Once you have captured and processed your prospect information you may turn this into a lead generating event. The AppCloud offers many ways to connect your Events and Webinars to your Oracle’s Eloqua platform.

Mobile
Over the past decade there has been a huge increase in the usage of mobile devices, be it iPhones, Android or tablets. You must be prepared to include specific mobile marketing tools to your programs to achieve increased revenue, and Eloqua’s App partners have several tools you may find of interest.

Offline / Other
Eloqua can track offline activities in campaigns by uploading lists of contacts. It is important to keep the information that we generate at offline campaigns, and you will find it is easy to do so with the tools that Eloqua and its AppCloud partners have to offer.

Optimization / Personalization
Eloqua offers a wide variety of tools that will help you in creating the perfect campaign. Intuitive digital whiteboards, deep and rich data capturing and reporting, simple and yet sophisticated approaches into adaptive campaigns, there are infinite apps that you may incorporate to professionalize your actions to increase the personalization and optimize them to achieve increased revenue.

Platform Integrators
Integrate your Eloqua platform with various high-end Customer Relationship Management (CRM) systems. Oracle takes care of the connecting of the different databases enabling the passing of information between each other.

Social
Eloqua’s AppCloud partners will help you generate solid, real revenue from b2b social media marketing by assisting you in diverse ways to set specific goals, strategies and solutions. Driving and measuring leads will be increasingly efficient with the interaction of Eloqua and its partners.

Video Marketing
It has become a commonplace for both businesses and consumers to materialize the buying process through online videos on platforms such as YouTube. Topcurve offers the possibility to use incredibly powerful tools both in Eloqua and its partners at the AppCloud that will help you in making this channel much more efficient.

Intelligent lead nurturing that adapts to your audience. Build, test, and push send with confidence.

• Automatically send emails based on triggers including time, interactions and other custom parameters
• Make the most of your database by re-engaging dormant leads
• Build, test, send, and report — all in one visual interface.

Identify your hottest leads — before the competition does.

• Identify who’s interested by scoring prospect interactions
• Find the right customers with objective grading
• Prioritize sales outreach at a glance

Say “so long” to repetitive tasks, and spend your time more strategically.

• Put important — but time consuming — tasks like lead assignment on autopilot
• Build complex, multi-part rules with an easy visual builder
• Automatically create one time or dynamic lists for better targeting

Messaging so relevant, your customers will think you’re a mind reader.

• Use data to personalize the customer experience
• Display targeted offers on your website and landing pages
• Seamlessly shift nurturing and email paths as you uncover new information